| Jay
Brida, of Contemporary
Press - a super cool indie publishing house
in NYC - was kind enough to take some time out
of his schedule and ramble on at us, via e-mail.
Learn everything you ever wanted to know about
the publishing house that puts out "books
for people who like to drink when they read"
and has the guts to threaten Bill O'Reilly's anus.
1.
Why did you start Contemporary Press?
I
can't speak for everyone - there are 7 partners,
including me - but I did it to meet chicks.
Of course, what I didn't anticipate is that
there are few women who really dig indie publishers.
And fewer still who my wife likes.
No.
Not really. We started this because we think
we have something vital to say and an underserved
medium in which to say it. We just haven't quite
figured out what it is yet.
2. What is a typical day like in the CP office?
What are the challenges of running a small press?
The
challenges are so immense that we don't really
have an office. We meet every week at a bar
in the East Village to drink in the bitterness
that has been spawned by the series of emails
we volley back and forth the rest of the week.
After a few pops we're all friends again, we
table business (which we never get to) and start
talking about how drunk we are or were.
As
far as the business goes, I freak out about
money and getting press. It's pretty basic.
We work our media contacts like streetwalkers
to try and get our stuff reviewed or our CP
story told, but it's really frustrating and
difficult. But I have to say what's even MORE
frustrating is throwing a party. I really can't
believe this one, as I've thrown parties for
friends that would have made Hunter Thompson
blush, but once you deal with bars on a business
end, it's really incredible. Once, we through
a book release party at a strip joint, we heard
that they double booked us (after promising
us run of the place - including loading up stripper
playlists) with a death metal band from Connecticut.
The owner, a bleary toady who acted like he
memorized the Russian Mob's Guide to Etiquette
(Rule no. 1: Lie), pulled out his Blackberry
to show us the schedule - and the band was right
there. When I pointed this out to him, he, with
a straight face, went to another page that was
totally blank as 'proof' he didn't have anyone
else on the calendar. Needless to say, we had
to wait out the metal act (who, predictably,
sucked) and the strippers hated our music. Still,
that party wasn't quite as bad as the time we
got bumped for a Mexican bachelorette party.
3. Who the hell reads books from CP, are
they political, new-age, sci-fi, erotic, animated,
academic, twisted or what?
Basically,
the disassociated and the desperate. Sure, sometimes,
we'll get a prisoner here and there, and other
times, a celebrity will drop us a line of gratitude
for our existence (like, say, Mark Bowden, the
author of Black Hawk Down and Hershel Gordon
Lewis, the gore maestro who brought the world
2,000 Maniacs), but mostly it's hipsters who
love our books as fashion accessories, the unemployable,
who appear to like the colors and the misanthropic,
terribly loyal, niche of pulp freaks who love
the crime, twists, femme fatales and bizarre
grab bag of overripe, luscious, funny and bleak
narrative-driven genre novels which don't take
themselves too seriously. We reach for the people
who would be most like us and go straight for
the Cult section of the video store and buy
books because of the (sexy) cover.
4. Do people really read anymore? Why should
they?
It's
surprising, but yes. And they will continue
to do so because it's something that you can
do alone - yet anywhere - with a light, easily
portable, interactive, wireless device: A book.
Moreover, CP figures that there are a huge number
of people out there who like well-told tales
of two-fisted fury all told in two hundred pages
or so. They have sex, adult situations, violence,
perversity, adult humor and language; so, we're
trying to figure out who really digs that kind
of reading.
5. What do you think are some essential titles/authors/publishers
that people should be familiar with? Why?
One
of the best things about independent publishing
are the other publishers. So many people are
doing so many cool and weird things. Like our
friend Jen Josephs at ManicD Press out of San
Francisco. Jen is a New York refugee who swears
a blue-streak and ekes out a living putting
out books like the brilliant "In me Own
Words: the Autobiography of Bigfoot" by
Graham Roumieu and the works of cartoonist Keith
Knight and writer Jennifer Blowdryer. Then there
are our friends at UglyTown in LA, who do the
dames, booze and bullets thing with gusto and
talent. I'm also a fan of Bob Self's Baby Tattoo
publishing company, which puts out some wildly
inventive kid and adult illustrated work.
Plus,
I got to send out props to Todd Robinson, one
of our writers, for his thuglit.com e-zine.
6. What are the craziest, most bizarre and/or
useless book ideas you've ever received?
When
one of your taglines is "Fuck Literature",
you're pretty much asking for it. We sent out
a submission request for our first short story
collection Danger City and we received some
of the most twisted, odd, tone-deaf submissions
you could ever imagine. And then there were
the ones we didn't put in the collection. By
unanimous consent, the one that we felt was
the Ulysses of really bad ideas (not necessarily
prose, style or otherwise) was titled simply
A Surprise from Behind. Now, I have to admit,
when I heard the title, I thought "Shit,
this sounds like a gay porn title", because,
well, I automatically think in terms of porn
titles, but what made this so wrong is that
the title pretty much spelled out the ending
in exactly the way I had initially imagined
it. The story wasn't particularly violent or,
really, sexual in any way, it played more like
the punchline of a practical joke (Ha-ha!).
So, just to clue in any of your readers, if
you are thinking about writing a nearly sexless,
plotless story where a guy gets cornholed by
surprise, don't. It's already been done.
7. How do aspiring writers, artists, editors,
go about getting involved with a small press
like CP?
What are differences/advantages/disadvantages
of a small publisher and major publisher?
We
have submission guidelines on our website (www.contemporarypress.com)
that I urge anyone who is interested in writing
for us to read before doing anything else -
as do most other small presses. It's imperative
that aspiring authors understand the basics,
lest they fail the first test: reading comprehension.
The
advantages to working with a press like us:
We have national distribution, a national (albeit
small) following and, as my mom says, a great
potential to break through, all while you get
the personal treatment throughout the company.
Our interns will peel grapes for you while our
editors massage your text line by line, word
by word, until it feels fresh and well attended
to and finally, we throw a party in your honor
for all of your hard work and stunning vision.
The
disadvantages: Most likely, you'll never see
dime one. Now, that could change. Maybe yours
is the book that hits big, if that happens,
you'd rather be with CP than Random House. They
pay their editors. We don't. We give the author
a big chunk of actual profits, they skim off
the top to pay executives for running their
stock into the ground.
It's
simple. We give voice to the voiceless. We cut
the long odds of publishing success from preposterous
to merely astronomical. And we have tons more
fun (did I mention our interns?).
8. Is your mom proud of what you do? Is running
CP rewarding, how?
Just
to give you a sense of the kind of woman my
mother is, she sent out copies of my book G.O.P
D.O.A. to most of her friends for Christmas.
My mother-in-law, however, won't open the cover.
But
then, none of us at CP do it for the parents.
We do it for the kids. To see the smile on one
delinquent's face after they read one of Mike
Segretto's books is almost reward enough. But
even more rewarding is when they don't steal
the book, but actually by it and then tell all
their friends to buy one too.
9. What are the future plans for CP?
Media
domination, basically. We're talking with financial
people right now on how we can best manage a
hostile takeover of News Corp. At first they
laughed, but when we told them our strategy
of running down the halls at Fox News and threatening
Bill O'Reilly with the "Surprise from Behind",
they stopped laughing entirely. I think we're
probably on some FBI watch list now.
Short
of that, we're hoping to break even and get
some well-deserved good reviews for our upcoming
releases I, an Actress, The Bride of Trash and
Digging the Vein, by Jeffrey Dinsmore, Mike
Segretto and Tony O'Neill respectively. It's
a good sampler of the deviancy, imagination
and lust for life we pack into every release
(was that over-the-top enough?).
10. What would happen if the Broken Dollz
crew went out drinking with the CP crew, and
don't skimp on the sexy details?
First,
we sacrifice a virgin, or if we're short one,
we do a round of tequila shots (it's funny,
we've yet to meet a virgin). Then, once properly
motivated, we hit the town. We had one fellow
publisher, who shall remain nameless, naked
on a platform bitching that he didn't win the
hot body contest by the end of one of our pub
crawls.
Second,
you have to realize that we even have hot women
as business partners, so we get envious looks
no matter where we go. So think dancing, sultry,
smoking hot, black fishnet wearing femme fatales
trying to edge closer and closer to the heat
CP packs, interns at the ready with whips, whipped
cream and monstrous thirsts and
Well,
really who knows? We're in NYC, we know people.
Sky's the limit.
interview by: Mike
Hammer
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